Demographics

     
  • Predominant Market - Men, ages 36 - 64.


  • Education - Over 3/4 of Quail Unlimited/Dove Sportsman's Society members either graduated college or have a post-graduate degree.
    Graduated college - 76%


  • Annual Household Income - The vast majority of Quail Unlimited/Dove Sportsman's Society members have a total annual household income of $100,000 or over.
    Total household incomes of $100,000+ - 86%


  • Own Home or Rent? - The vast majority of Quail Unlimited/Dove Sportsman's Society members own their own home.
    Own Home - 63%


  • Marital Status - The majority of Quail Unlimited/Dove Sportsman's Society current members are married.
    Married - 82%


  • Gender - Nearly all of Quail Unlimited/Dove Sportsman's Society members are male.
    Male - 98%


  • Hunting - Nearly all Quail Unlimited/Dove Sportsman's Society members hunt.
    Hunt - 97%


  • The top four species hunted by Quail Unlimited/Dove Sportsman's Society members include:

    1. Quail
    2. Deer
    3. Turkey
    4. Dove


  • 67% of Quail Unlimited/Dove Sportsman's Society members are interested in the purchase of a firearm in the next year.


  • 85% of Quail Unlimited/Dove Sportsman's Society members are planning to purchase farm equipment this year.


  • 65% of Quail Unlimited/Dove Sportsman's Society members are planning to purchase a new truck this year.


  • 85% of Quail Unlimited/Dove Sportsman's Society members own dogs.


  • 85% of Quail Unlimited/Dove Sportsman's Society members own horses.


  • 87% of Quail Unlimited/Dove Sportsman's Society members have a personal computer.


  • Hierarchy of preferred resources where members shop for sporting gear/clothing;

    1. Specialty Stores
    2. Online
    3. Mail Order
    4. Department Stores
Other information is available upon request.
All requests should be directed to adsales@qu.org.